Has your company struggled to generate leads in recent years? That isn’t an anomaly. Independent market research surveys suggest that almost 70% of American businesses admit the same, and nobody seems to be offering a solution—except artificial intelligence.
Your business may once have punted surefire strategies like cold calling and special deals in exchange for potential customers’ details, but who has the time? It certainly wasn’t a good use of your employees’ time or company resources. If you’re looking for a fresh solution, optimizing engagement with Conversational Voice AI could be the way to go.
What is Conversational Voice AI? How does this exciting technology put your company in a better position to turn any new leads you find into real sales? The post below from 2X Solutions looks at the answers that Conversational Voice AI is bringing to the world.
Understanding Conversational Voice AI For Businesses
How can you start generating more leads and optimizing engagement with Conversational Voice AI? First, it’s helpful to ask, “What is Conversational Voice AI?”
Essentially, conversational AI is a technology that a person can talk to in the same way that they would with another person. The technology can chat or answer questions, provide information, and make suggestions. It feels like having a human conversation—but artificial intelligence is on the other end of the line.
How AI Changes the Old Voice Assistants
About 35% of companies now use AI on a global level, with about half planning to incorporate AI into their operations by the end of 2024. These figures include the use of Conversational Voice AI, predated by the earliest voice assistants of the 1950s and 60s. That early software utilized voice-based interactions between humans and computers and offered plenty of benefits to businesses at the time.
Still, with natural language processing (NLP) and machine learning (ML) combined with foundation models, everyone has thrown those early ideas about what voice assistants can do out of the window. Today, when your company harnesses the power of Conversational Voice AI through providers like 2X Solutions, it’s a whole new world.
The Benefits of Conversational Voice AI in the Office
What benefits could your business enjoy with an AI-powered voice assistant? Here are a few ideas:
- Give your customer service efforts a boost with more personalized interactions.
- Address user queries from those who find you through social media or your website.
- Find out about people who may eventually want to purchase goods or services from you.
- Easily gather interested people’s contact information so that you can engage with them and, hopefully, sell to them.
Some proponents believe that lead generation is the most important thing Conversational Voice AI can provide for your company. It can even contact and engage people who reach your site before you miss the opportunity to do so. After all, studies by Harvard Business Review showed that connecting with potential customers in the first five minutes made 22 times more sales, so it pays to move quickly.
What if all it takes to boost business is optimizing engagement with Conversational Voice AI?
Your Best Strategies for Improving Lead Contacts Include Conversational Voice AI
With the increasing challenge of finding people who might be interested in buying your products and services, letting leads slip through your fingertips isn’t an option. Not long ago, your brand’s only real option to improve how you engage with potential customers was relying on employees to connect with people on the shop floor, via phone, or email. Now, Conversational Voice AI can step in.
AI’s Process When Your Company Gets a New Lead
For example, when companies like yours integrate 2X Solutions’ platform into their customer relationship management software, the automated lead management works like this:
- Someone new contacts your company.
- Conversational Voice AI works on contacting them (within 30 to 60 seconds).
- Depending on the customer’s response, Conversational Voice AI prequalifies them as a “new lead” or redirects them to the right company representative to help them.
- If Conversational Voice AI isn’t able to connect with them, it follows your company’s workflow plan. Depending on what you’ve put in place, this may mean re-engaging with phone calls, emails, and texts.
- Finally, Conversational Voice AI figures out the best times to contact these new potential customers using database information, online searches, and more. It makes a note of this in your CRM.
How AI Brings Value in a Competitive Business Environment
If Conversational Voice AI connects with a new lead but the person is too busy to chat, it works on rescheduling an appointment and letting your company’s employees know via email. What’s the point of optimizing engagement with Conversational Voice AI like this? The prompt response generally impresses potential customers and makes your organization look more organized.
In addition, unlike your human employees, Conversational Voice AI won’t ever “feel” down or discouraged if someone doesn’t respond to phone calls, emails, and texts. It will carry on and continuously make contact. That’s how it converts more leads to sales than humans can, all without wasting time or other precious resources.
Adapting Contact Strategies with Conversational Voice AI
Some people are more interested in working with your company than others, but making real money out of that interest goes beyond a click or a query. Each person behaves differently after showing an interest in your company’s products and services, and your Conversational Voice AI can adapt.
For example, someone could indicate that they’d like to speak with a human representative rather than a program, and Conversational Voice AI can point them in the right direction or connect them. In other cases, a new lead might not answer Conversational Voice AI’s texts or phone calls the first few times. Without hard feelings getting in the way, Conversational Voice AI will simply keep on pursuing the connection without devolving into frustration or pushy pitches.
Conversational Voice AI can work with your company’s CRM to deliver a personalized experience to each potential customer. It does this by finding out things like:
- Has the person ever contacted your business before?
- Which products or services have they inquired about in the past?
- Does the person fit your brand’s ideal customer profile?
Optimizing engagement with Conversational Voice AI also works because the system collects more information on new leads every time it connects with them. This alone can improve the chances of your company making a sale through a new AI-powered gun dog.
Measuring Success and ROI After Voice Assistant AI
Are your company’s employees hunting down leads to no avail? It can prove tricky to measure success and calculate a return on investment from these activities. Why not make it simpler and use Conversational Voice AI to find more people to sell to?
Measuring success when it comes to Conversational Voice AI looks at metrics such as:
- Contact rates
- Conversion rates
- Lead engagement levels
Conversational Voice AI could even help your employees do their jobs more effectively. You might find they’re having more success communicating with potential customers because your business has started optimizing engagement with Conversational Voice AI. You should also start to see more sales after implementing Conversational Voice AI, which slashes some of your costs to improve your profitability.
Could you trim your marketing costs and save a significant amount? With Conversational Voice AI, you certainly can.
How Conversational Voice AI Handles Challenges and Engagement Considerations
It’s clear that Conversational Voice AI is proving to be hugely helpful for many companies, but there are still a lot of questions surrounding data privacy, compliance, and even ethical concerns. There are also potential challenges when implementing something like 2X Solutions’ platform and trying to find a balance.
Let’s not forget that Conversational Voice AI will likely have access to copious amounts of personal data that your company has collected over time. This knowledge base is part of what makes its conversations with your potential customers so natural-sounding and engaging, but your company must also keep this data safe at all times. Providers like 2X Solutions help their clients pay close attention to new rules and regulations regarding data privacy to ensure nobody misuses company data.
For example, if you work closely with 2X Solutions, your tailored Conversational Voice AI will comply with any industry-specific rules and regulations you might face. It could also help you with compliance-related issues by monitoring phone calls, emails, and texts between your employees and leads. Whatever roadblocks stand in your company’s way, implementing Conversational Voice AI can provide standout solutions.
Reach Out To Use Conversational Voice AI To Begin Generating Better Leads
How can you successfully engage with people who want to do business with you? You need to respond to them quickly and provide a great user experience from the start. Optimizing engagement with Conversational Voice AI this way creates longer-lasting connections.
Why not let 2X Solutions help you remain competitive in the modern business landscape with Conversational Voice AI options? Embracing technology’s help is the smartest thing any business owner can do in the current climate, so get in touch!
