Background
Lear Capital is a prominent provider of precious metals, specializing in the marketing and distribution of physical metals to investors throughout the United States. With an impressive track record, Lear has successfully facilitated the delivery of over $3 billion dollars worth of precious metals to investment retirement accounts and home delivery since 1997.
Goals
Utilize Voice AI technology to enhance operational and marketing efficiencies through the utilization of AI for contacting and qualifying online leads, subsequently transferring high-value leads to a designated representative.
- Boost operational efficiencies
- Improve marketing ROI
- Enhance compliance scores
Strategy:
Recognizing that a staggering 45% of Lear’s online leads remained uncontacted despite repeated efforts by the sales representatives, 2X Solutions developed voice AI solutions to proactively reach out to Lear’s leads and then follow up through the company’s text messaging, and email flows. A workflow was put in place that worked with the AI to gently engage, pre-qualify, and seamlessly connect leads with a seasoned sales representative.
“2X Solutions successfully implemented strategies to reconnect with previously uncontacted leads and significantly improve our contact rates with our existing incoming leads, all while maintaining our current staffing levels.”
Results:
2X ROI IN THREE MONTHS!
17% Increase in online lead contracts and growing as it learns.
Contact Rate Comparison
Contact Rate Prior: 47%
Contact Rate After: 55%
Lear was able to reach 475+ additional leads per month at an average cost of $250/lead. They trimmed 4 junior sales reps, saving $45,000/year per rep and compliance score increased by 5%
Reduced Costs:
Within 6 months, Lear’s marketing efficiencies increased by over $120K per month!
